A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the four fashion capitals of the world: New York City, London, Milan, and Paris.
In the major fashion capitals, fashion weeks are semiannual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. Latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines like designerzcentral, Vogue, etc.
Saturday, June 25, 2011
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